Sex Toys Improve Your Sex Life & Ella Paradis Has the Proof

Press Release



updated: Feb 5, 2020


A study[1] conducted by Ella Paradis[2], leading online retailer of sexual health & wellness products, revealed 86.2% of people believe toys improve their sex life, and 83.1% of people intend to use sex toys[3] this Valentine’s Day. 1,160 customers participated in the study seeking answers as to why people are using toys and what type of toys they are using.

“When I started Ella Paradis, my goal was to improve the sex lives of those around me. I heard stories of women with certain health conditions making it extraordinarily difficult to reach climax. I’ve met men with performance issues due to diabetes or low testosterone. The trans community has told me toys help make it possible to connect with their partner,” remarked Tino Dietrich, CEO of Ella Paradis. “But to see the data proving toys have improved sex lives, I know my mission has only just begun.”

Since an overwhelming majority of respondents felt toys improved their sex lives, Ella Paradis took this one step further to better understand the why behind the responses. With 86.2% of their respondents noting they use a vibrator[4], they asked the question, “Why do you use a vibrator?”

32.6% of respondents noted “There’s no specific reason, just because,” showing how most people have no specific reason, but the fact that they do significantly improves their sex life. 29% of respondents noted toy use allows them to experience a blended climax during sex, which is a combination of both vaginal and clitoral climaxes. 15.9% noted they experience more intense climaxes while using a vibrator than from sex itself. While 11.6% said they struggle to reach climax with their partner during sex. Only 8.37% noted they use a vibrator because they don’t have a partner – bucking the idea that toys are used during solo masturbation only. That means 56.5% of respondents use a vibrator to amplify their sexual experience in some way, shape or form.

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